Privacy Policy V 2.0
Privacy Policy
Version Number: 2.0 Date: 28/07/2026
Table of Contents
Who We Are
Razorbill Links Limited t/a BestOdds is a remote gambling operator licensed and regulated by the Gambling Commission of Great Britain. We are the data controller for your personal data and are committed to protecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
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Company Name: Razorbill Links Limited
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Registration Number: 137746C
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Registered Address:
Razorbill Links Limited
trading as BestOdds
Ground Floor
Douglas Chambers
Douglas, IM1 4LA -
Gambling Commission Licence: 66479
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Trading As: BestOdds
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Data Protection Officer (DPO): [email protected]
Purpose
The purpose of this Policy is to give our customers clear details of how we manage information and data we collect.
Scope
This policy will apply to any brand under which Razorbill Links Limited, trading as BestOdds.com (hereafter “BestOdds”) begins to offer its products under the auspices of a licence from the UK Gambling Commission.
The Policy applies to all customers of BestOdds. As we do not accept anyone under the age of 18, we do not knowingly collect data of minors.
What Data We Collect
We may collect and process the following categories of personal data:
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Identity and Contact Data: Name, date of birth, address, email address, phone number, username, and password.
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Financial and Transaction Data: Payment card details, bank account information, deposit/withdrawal history, and betting/casino transaction records.
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Technical and Usage Data: IP address, device type, browser type, operating system, cookies, and your interactions with our website and mobile app (including pages visited, time spent, and click patterns).
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Profile and Marketing Data: Your preferences regarding marketing communications, self-exclusion status, and responsible gambling interactions.
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Special Category Data: We may process data concerning your health (e.g., if you self-identify as a problem gambler) where you have given explicit consent or where it is necessary for substantial public interest (gambling harm prevention).
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Aggregated Data: We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Technical Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.
How We Use Your Data
We process your data for the following purposes under the following lawful bases:
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Purpose |
Lawful Basis |
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To register you as a new customer, verify your identity, and perform age and identity verification checks. |
Performance of a contract (our Terms of Service) and legal obligation (Gambling Commission Licence conditions). |
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To process deposits, withdrawals, and bets. |
Performance of a contract. |
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To manage our relationship with you (e.g., customer support, account management). |
Performance of a contract and legal obligation. |
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To send you responsible gambling alerts and interventions. |
Legal obligation and legitimate interest (preventing gambling harm). |
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To deliver direct marketing and personalized offers. |
Consent. You have the right to withdraw this consent at any time. |
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To use data analytics to improve our website, products, and marketing. |
Legitimate interest (to improve our services) OR Consent (where cookies are used). |
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To detect, prevent, and investigate fraud, money laundering, and problem gambling. |
Legal obligation and legitimate interest (to protect our business and customers). |
Important Note on Direct Marketing and Profiling
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BestOdds will only use your personal data for direct marketing or targeted advertising where you have given us your explicit, informed, and freely given consent.
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Consent is not a condition of using our gambling services. You can gamble without agreeing to receive marketing.
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You have the right to withdraw your consent to marketing at any time by updating your preferences in your account settings or by clicking the "unsubscribe" link in our emails.
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BestOdds do not rely on "legitimate interest" for profiling you for online marketing purposes. We acknowledge that there is an enhanced risk of defective consent within the gambling cohort, and we will not collect or process your data through cookies or tracking technologies without a valid consent mechanism.
Cookies
We use cookies and similar tracking technologies to enhance your experience and to understand how you use our site. We use:
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Strictly Necessary Cookies: Essential for the operation of our site (e.g., to log you in). These do not require consent.
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Performance and Analytics Cookies: We use these to understand user behaviour. These are activated only with your consent.
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Marketing and Targeting Cookies: We use these to deliver relevant adverts and track marketing campaigns. These are activated only with your explicit consent.
You can manage your cookie preferences at any time through our Cookie Preference Centre.
Data Sharing
We may share your data with:
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Service Providers: We work with third-party payment processors, fraud prevention agencies, identity verification providers, and IT service providers. We ensure they process your data securely and in accordance with our instructions. Examples of external third parties we may need to disclose your data to include:
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Our gaming platform and website supplier (Playbook Engineering Limited);
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Credit reference agencies: in conjunction with the relevant privacy regulator(s) and the financial services industry, have developed a common form of notice, called Transunion Bureau Privacy Notice.
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TransUnion is the source of the ASG data.
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TransUnion may process publicly available data.
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Payment service providers (Paysafe, Yaspa)
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Workplace communications tools (Microsoft Outlook, Slack).
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External communication tools (Optimove, Zendesk Unlimited Company, Sendgrid).
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Third party mediation provider (eCogra)
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External ID Verification platforms (GamStop).
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Regulators: We may share data with the Gambling Commission, UK police, and other law enforcement agencies to comply with our legal obligations.
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Gambling Harm Prevention: We may share data with GamStop, GAMCARE, and other responsible gambling organisations to support safer gambling.
We do not sell your personal data to third parties for marketing purposes.
Data Retention
We will retain your personal data for as long as is necessary to:
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Provide you with our services.
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Comply with our legal obligations (e.g., anti-money laundering records held for at least 5 years).
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Resolve disputes and enforce our agreements.
If you close your account or withdraw consent for marketing, we will stop processing your data for those purposes but may retain limited data for regulatory compliance.
Your Rights
Under UK GDPR, you have the following rights:
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Right of Access: To request a copy of the data we hold about you.
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Right to Rectification: To correct inaccurate data.
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Right to Erasure: To request deletion of your data in certain circumstances.
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Right to Restrict Processing: To limit how we use your data.
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Right to Data Portability: To receive your data in a structured format.
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Right to Object: To object to processing based on legitimate interests.
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Right to Withdraw Consent: To withdraw consent for marketing at any time.
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Right to Lodge a Complaint: To lodge a complaint with the Information Commissioner’s Office (ICO).
To exercise any of these rights, please contact us at: [email protected]
International Transfers
Where we transfer your data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses, to protect your data.
Contact Us
For enquiries about this Policy and any requests to exercise your rights as detailed above please contact: [email protected]